Content Specialist, Helsinki (temporary)
Musti Group is the leading Nordic pet care specialist operating in Finland, Sweden, Norway, and the Baltics. Our mission is to make the life of pets and their parents easier, safer and more fun throughout the entire lifespan of the pet. We want to be a full-service product provider and operator for our customers – both physically and digitally. We believe that a full-service ecosystem offers a unique value proposition that enhances and strengthens strong customer relationships and sets us apart from our competitors. Musti Group’s net sales were EUR 444 million in 2024. We have over 2,000 employees, 1,9 million customers and 415 stores.
Join our pack as a Content Specialist!
We are looking for a Content Specialist to join the Musti Pureplay organization – the e-commerce focused part of Musti Group – with the business units Vetzoo.no, Vetzoo.se and PetenKoiratarvike.com.
In this role, you will be responsible for content production, visual expression and user-experience-driven content across all our digital channels. You will work closely with marketing, eCommerce and other key stakeholders to ensure our content is consistent, high-quality and supports both brand and conversion.
Key responsibilities
As a Content Specialist, your workday consists of planning, producing and developing content that strengthens our brand, supports the customer journey and drives performance in our eCommerce channels.
You will be responsible for:
Planning and producing content for all digital channels (eCommerce site, campaigns, CRM, social media and paid media)
Maintaining and developing brand visual guidelines and graphic principles
Creating and optimizing UX-focused content in the webshop (copy, visual hierarchy, clarity and conversion-supporting solutions)
Content execution for campaigns and product launches
Close collaboration with marketing, eCommerce and other stakeholders
Ensuring content quality, consistency and timelines across channels
What are we looking for
We expect you to have:
Experience in digital content production and/or marketing
A strong visual eye and understanding of brand building
Understanding of eCommerce content and user experience (UX)
Ability to manage multiple projects simultaneously
Fluent Finnish and English skills (Swedish is considered an advantage)
You are structured, proactive and comfortable working both independently and collaboratively in a fast-moving environment.
Why to join our pack?
We offer you diverse and inspiring work in a rapidly growing and evolving business within one of the leading Nordic pet retail companies. You’ll have the opportunity to shape your own role and contribute to our development while collaborating closely with various stakeholders and enjoying a high degree of independence in your work. Plus, you’ll meet furry colleagues every day – and you’re welcome to bring your own four-legged friend to the office!
The position is based in Helsinki Käpylä, with the possibility to work remotely two days a week. As we often have furry friends in the office, the role may not be suitable for a person who is allergic to pets.
This is fixed term position starting in April and last until October 2027.
If you have any questions about the position, please contact Marketing & Site Manager Pureplay Pipsa Liesimaa, tel. +358 (0) 401845253. Available on 23.3. during 14:00–15:00 and 30.3. during 9:00–10:00.
Got excited to join our pack?
Please submit your application and salary request with CV no later than 31.3.2026. Please note that we review applications already during the application period.
- Työtehtävät
- Toimisto
- Sijainnit
- Helsinki
- Etätyömahdollisuus
- Hybridi
Helsinki
Meille töihin?
Peten tiimissä pääset kehittämään itseäsi sekä osaamistasi. Tiimimme perusta on taitavat ammattilaiset, jotka omalla osa-alueellaan tarjoavat yritykselle mahdollisuuden kehittyä ja kasvaa.
Henkilökuntaamme ja asiakkaitamme yhdistää samat mielenkiinnon kohteet –haluamme tarjota lemmikeille laadukkaat tuotteet ja palvelut niiden hyvinvoinnin tukemiseksi.
Peten Koiratarvike yrityksenä
Verkkokauppa on perustettu vuonna 2004 ja maaliskuussa 2012 avasimme ensimmäisen myymälän Porvoon Kuninkaanporttiin. Lokakuussa 2016 myymälä siirtyi isompiin 1200 m² tiloihin Vantaan Tammistoon. Peten Koiratarvike on kasvanut tasaiseen tahtiin ja myymälät palvelevat asiakkaitamme ympäri Suomen.
Suurmyymälämme sijaitsevat Vantaan lisäksi Pirkkalassa, Raisiossa, Espoossa, Oulussa ja Lahdessa.
Olemme kehittäneet myymäläkonseptiamme viime vuosien aikana ja löydätkin kaikista myymälöistämme lemmikin hyvinvointipalvelut. Löydät kaikista myymälöistämme myös eläinlääkärin vastaanoton. Eläinlääkäripalvelumme ovat keskittyneet erityisesti ennaltaehkäisevään hoitoon.
Espoon, Lahden ja Raision myymälöistä löydät myös laajat trimmauspalvelut. Palveluvalikoimaamme kuuluu myös mm. koirahieronta, eläinfysioterapautin palvelut sekä eläintenkouluttajan palvelut myymäläkohtaisesti. Tutustu palveluvalikoimaamme verkkosivuillamme.